Kayak Websites | All Articles (12)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.
how will they respond 1200x700

Are You Outsourcing The Social Aspects of Your New Business Efforts?
One of the more common sentiments shared at Social Shake-Up in Atlanta – and a personal cause of mine – was the advice not to outsource your social media and customer relations communications to a third party.
Read / Listen
speak h2h 1200x700

Speak Human to Human in Social Media
Sometimes, you come across a marketing concept so simple and effective you wonder why everyone didn’t think of it ages and ages ago. I know I’m certainly not the only person who’s gotten that impression from Bryan Kramer, who spoke at Social Shake-Up in Atlanta.
Read / Listen
willingness to collaborate 1200x700

Is This What the Collaborative Economy Looks Like?
The Collaborative Economy – a keynote at Social Shake-Up with Jeremiah Owyang – left an unexpected impression on me that’s had me thinking for weeks.
Read / Listen
big words small headaches 1200x700 1

Are Your Big Words Causing Small Headaches?
How often do you think about the reading level of the men and women who read your web pages, blog posts, and downloadable offers?
Read / Listen
dust free business website 1200x700

Is Your Business Website Collecting Dust?
When you use your own website every day, it can be hard to notice anything wrong with it. It looks just the way you wanted it to and nothing seems out of place, so why would you need to make any changes?
Read / Listen
where does the offer fit 1200x700

Fitting Premium Content Offers into Your Sales Funnel
The idea behind sales funnels has been with us for quite a while, and there isn't any big mystery about the way they're supposed to work: You create offers (like downloadable content) to get prospects interested, and then present successive offers and communications to engage them further.
Read / Listen
blogging for branding 1200x700

5 Things You Should Know About Guest Blogging Today
Guest blogging – on the right blogs – can be a powerful way to reach a new audience, gain new readers, and network within your market or industry.
Read / Listen
kindle book strategy 1200x700

5 Things to Love About the $3 Kindle Book Strategy
In the few years since Amazon first rolled out its Kindle publishing program, the book industry has been spinning on its head. Suddenly, it became convenient and affordable for writers to share their works, whether they were industry specialists (like me), first-time novelists, or even established writers and publishers. Think of these as your ultimate premium content offer.
Read / Listen
can you really rise up by sinking down to 2nd tier content 1200x700

47k Views + 244 Comments = what exactly?
A realm of endless possibilities, content marketing is a fascinating and rewarding field. The unpredictability of the feedback generated from a piece of content is a testament to its dynamic nature. Recently, I've had two experiences that led me to a profound realization about the true impact of content in the digital marketing world.
Read / Listen
are you attracting prospects or just looking for attention 1200x700

Are You Attracting Prospects or Just Looking for Attention?
Recently, I've taken a few of my social connections out to the virtual woodshed for posting (or from my perspective, over-posting) what I consider near meaningless or empty, low value content. Grumpy cats, goats, lions, famous quotes and other people's pictures, to name just a few: do they have any real significance beyond some very brief entertainment value?
Read / Listen
clickbait vs curiosity 1200x700

Clickbait vs Curiosity
So You Wore Out Your Audience With Headline Trends… You Won't BELIEVE What Happens Next!
Read / Listen
are longer landing pages the key to more conversions 1200x700

Are Longer Landing Pages the Key to More Conversions?
Amongst experienced online marketers there is an ongoing debate about whether short or long form landing pages are more effective.
Read / Listen
doing the right thing in the digital age 1200x700

Doing the Right Thing in the Digital Age
An interesting thing happens when technology allows for entirely new industries to be born. Innovation and creativity often work together in new and exciting ways, while at the same time accepted practices and philosophies are replicated or transferred from older business models.
Read / Listen
should you really disavow low quality links 1200x700

Should You Really Disavow Low Quality Links?
For a lot of companies with checkered SEO pasts, the idea of disavowing links seems like the Internet equivalent of a pardon from the governor. That's probably why so many web masters are rushing to disavow poor-quality links, and why the practice has quickly become standard in our industry.
Read / Listen
7 ways to distroy your business website 1200x700

7 Ways to Destroy Your Business Website
It can be tough for marketers to balance the need for doing with the necessity of thinking and planning, which is why so many companies have great strategies that they never really get around to executing.
Read / Listen
All posts