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  • About Kayak
    • About Kayak
    • Team
      • Randy Milanovic, CEO
      • John Laprairie, Tech
      • Paul Trieu, Operations
  • Services
    • HubSpot Websites
      • HubSpot Websites
      • DropZone Pro Theme
      • HubSpot Migrations
      • Conversion System
      • Brand Templates
    • HubSpot Onboarding
    • Marketing Strategy
  • Success
    • Success Stories
    • ATB Financial
      • ATB Financial
      • ATB Capital Markets
      • ATB Ventures
      • oliu.id
    • Evans Consoles
    • Jet Worldwide
    • Nemalux Lighting
    • Richards Mortgage Group
    • Reviews ★
  • Articles
  • Contact
  • 1-403-228-2525

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.

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  • All Articles (208)
  • Digital Strategy (113)
  • Content Marketing (89)
  • B2B Marketing Strategy (87)
  • Content Optimization (58)
  • Search Engine Optimization (48)
  • Applied Psychology (31)
  • HubSpot CMS (22)
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  • Revenue Operations (7)
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4 dos and donts of website navigation structures 1200x700

4 Do's and Don'ts of Website Navigation Structures

The navigation structure of a website is pretty easy to overlook. After all, most people are going to be able to get from one page to another pretty quickly, right?
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can brand new websites rank well on google 1200x700

Can Brand New Websites Rank Well on Google?

Not long ago, I wrote an article that suggested, in some very rare cases, that businesses might be better off throwing away an existing web site and moving their focus to a brand-new domain.
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12 tips for writing better blog titles with fuzzy bunny 1200x700

12 Tips For Writing Better Blog Titles with Fuzzy Bunny

They say you can’t judge a book by its cover, but you certainly can decide whether or not to read a piece of content by the way its title is written – often in a second or two.
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3 blog comment toos that can put an end silent treatment 1200x700

3 Blog Comment Tools That Can Put an End to the Silent Treatment

If you're like me, when it comes to your readers, you never want them to feel there's a barrier to communication.
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is there an online marketing secret sauce 1200x700

Is There an Online Marketing Secret Sauce?

Since our launch in 2011, we've been able to overtake an impressive list of established digital agencies and SEOs on Google's rankings, and helped the vast majority of our clients to dramatically increase the numbers of leads they're generating through their own sites as well.
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Beating Both the Economic Downturn and Stage IV Cancer

Sanctuary Networking Community Interview of Randy Milanovic by Mark Vang
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attract your prospects with better lures 1200x700

Attract Your Prospects With Better Lures

Inbound lead generation campaigns look a lot like fishing trips: build a great website (find a stream), attract traffic (cast your lure), get visitors to sign up for offers (set your hook), and then cultivate the relationship (reel time). It's a format that has worked for thousands of companies, including our own online marketing clients.
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Another Smart Use For Marketing Personas

We have shared a lot of advice lately about marketing personas, and specifically how we use them to get to know more about our best customers, and how the insights we gain from them affect online marketing messages.
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Why Marketing Personas Need to Change Over Time

If you are familiar with our blog, or our approach to online marketing, then you already know why we attach so much importance to marketing personas.
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The Awards Speech I Would Have Given...

As you might know, Kayak was recently nominated as a finalist for two small business awards by the Calgary Chamber of Commerce. Ultimately, we weren't chosen for either, but the experience did give me a bit of time to reflect on just how far our little company has come, what the success we have had really means, and what lessons I could share with the world about it.
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how personal are your marketing personas 1200x700

How Personal are Your Marketing Personas?

In some of our previous posts (not to mention our highly recommended e-books, now available on Amazon), we've gone into a bit of detail describing our process for creating marketing personas – profiles of our best potential customers that allow us to communicate with them in a way that speaks to them.
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why spending big on web design can be a bad idea 1200x700

Why Spending Big on Web Design Can Be a Bad Idea

Recently, we found ourselves on a conference call with a prospective new client that took on a slightly strange (but sadly not entirely unusual) direction – the client wanted to spend quite a bit of money on a website redesign, and we did our very best to talk them out of it.
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why we appreciate calgary small business 1200x700

Why We Appreciate Calgary Small Businesses

As you might've heard or read in our blog, Kayak Online Marketing was recently named a finalist for a prestigious Calgary "breakout business" award, given to the small company making the biggest impact in its respective industry or market.
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The "When" and "How" of Pay-Per-Click Advertising

Regular Kayak clients and readers might already know that we aren't big fans of pay-per-click advertising, at least not as a long-term strategy for building traffic and generating sales opportunities.
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5 Things You Could Have Learned About Marketing From Breaking Bad

5 Things You Could Have Learned About Marketing From Breaking Bad

Over the life of the series, Breaking Bad has been big on drama, action, and suspense. One thing it hasn't had, however, is a lot in the way of practical business lessons – at least for the majority of us who don't spend our time running illegal black markets out in the desert.
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