Kayak Websites | All Articles (8)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.
google elephant 1200x700

Let's Talk About Google's Elephant in the Room
It's no secret that marketers and search optimization pros can be a bit obsessed with Google’s zoo of algorithm updates.
Read / Listen
choose your cms 1200x700

Should I Choose Wordpress or HubSpot for my Website?
It's one of the very first questions we get, especially from those looking at the monthly subscription fee for HubSpot Marketing software. They are often used to free or low-priced subscription options. Let's take a look at what each means.
Read / Listen
thumbs down reviews 1200x700

Best Practices for Replying to Negative Google Reviews
Negative reviews can be extremely tricky, especially during this time of the year.
Read / Listen
demographics personafied 1200x700

What's the Difference Between Buyer Personas and Demographics?
As our clients and blog readers will know, Kayak's team members are big proponents of applying buyer personas to marketing goals in order to understand the various audiences on the receiving end of lead generation efforts.
Read / Listen
website user experience 1200x700

Not Getting Any Leads? This Will Help
Content may be king, but publishing content without structuring it is simply wasted effort. By strategically incorporating links, marketers can encourage click-throughs, improve page quality scores and keep visitors engaged.
Read / Listen
website redesign crash diet phenomenon 1200x700

The Website ReDesign Crash Diet Phenomenon
Several times a week, I field calls from potential clients that are looking for a new website, a new content management system, or help with a new tool they've purchased that will help them to finally succeed online.
Read / Listen
serpstat.gif

Ann Smarty on How to Do Keyword Research
Conducting keyword research is a bit rough these days. There are just so many people online, so many businesses, so many new startups and websites competing for Google search positions. Keywords are quickly monopolized, mercenary tactics and big budgets from multi-national corporations eating up all the good ones.
Read / Listen
are ppc firms playing your good name against you 1200x700

Are PPC Firms Playing Your Good Name Against You?
As regular visitors to the this blog will know, I hate it when online partners stretch the truth or hide the obvious to squeeze a few extra dollars out of their clients.
Read / Listen
give tougher penalties for scraping 1200x700

Are You Ready for Environmentally Friendly Web Design?
When it comes the environment, some industries get all the attention. Automakers, energy companies, and chemical manufacturers come to mind. But, we’ve been thinking about starting a new trend in our own line of work. We think it’s time the world opted for environmentally-friendly website design for a change.
Read / Listen
buckets are your friend 1200x700

Use The 3 Buckets Strategy To Convert Leads
Being successful with inbound lead generation is a wonderful thing. Every time you open up your inbox, there are new sales opportunities waiting for you.
Read / Listen
hello google calling 1200x700

What Should You Do When a Google Rep Calls?
Often, the business owners getting these calls are excited – Google is taking time out of its busy schedule to help me get better results! Or, they get a bit skeptical about the work my company has done for them. As in, why do they need Google to “fix” my account if they’ve been paying for you to help them rank all along?
Read / Listen
dont let https leave you hanging 1200x700

Your HTTPS Upgrade Could Put Your Search Rank in Danger
This is the second article in our three-part series about how to do a site-wide update without demolishing your search ranking. We’ve previously discussed how to excel when launching a comprehensive redesign; in this post, we’d like to tell you how to successfully migrate your site to HTTPS.
Read / Listen
redesign without resetting 1200x700

Rebuild Your Site Without Demolishing Your Search Ranking
Like a lot of marketers, you keep an eye on your analytics and user flows. And, you’ve probably spotted some inefficiencies in your site. So you might be itching to start a redesign project or you might even be in the middle of an overhaul. Let's do it right.
Read / Listen
pulse have pulse 1200x700

Does Social Posting Still Have a Pulse?
One of the ways I work to extend the reach of my content is to take popular pieces and share them with my network via LinkedIn Pulse. Many of those self-syndicated pieces have been so well-received, they’ve generated big views and many new leads.
Read / Listen
best poutine search 1200x700

Loving Local Directories Again
Given the SEO fallout around web directories of the past, there is a lot of confusion (and perhaps fear) around the use and effectiveness of local business directories, and rightfully so. They were known – once upon a time – as “link directories,” and auto-submitting your URL to hundreds of them for about the price of a bowl of poutine was pretty common.
Read / Listen
All posts