Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.
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Big Fish or Big Pond? Search Localization Changes Everything
If you’ve been reading the Kayak blog with any regularity, you probably already know that Google has been making an effort to match buyers with businesses in their own geographic area. This is partly out of consumer preference – who doesn’t like buying local? – and partly as a result of mobile integration, which leads searchers to look for products and services while they are “on the go.”
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Guard Your WordPress Site in 4 Steps
WordPress is an amazing platform. Since its launch twelve years ago, it has grown to power over 25% of the ten million most popular websites – an impressive achievement by any measure. (The next most popular content management system is Joomla, with just 2.8% market share.)
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Aren't Social Ads Really Anti-Social?
Given that the Kayak marketing team puts so much faith in the power of social, people are sometimes surprised to find out we think of adverts in social media to be the online equivalent of a playing a country music song at a dance club.
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What do Local Buyers Want From Your Website?
Not long ago, I posted a piece of unconventional advice: that you shouldn’t necessarily assume every small or local business needs search engine optimization. Despite what a lot of “experts” will tell you, there are some times when it just doesn’t make sense to devote your attention, energy, and resources to achieving a higher Google ranking.
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3 Steps to a Stronger Personal Brand
Recently, I earned my 35,000th social media follower. If you are one of the internet famous set, you might not be impressed those numbers. Although they are significant for me, it’s true that lots of influencers have much bigger networks than I do (and non-influencers have considerably fewer). But, if the size of my following doesn’t blow you away, the kind of engagement I get might.
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Should You Look For Inspiration on Competitor Websites?
Where do you find inspiration for your next website design? If you’re like many business owners and marketers we meet with, it might come from studying the competition.
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Does Your Business Actually Need SEO?
"Do everything you can to rank on Google” is often the first thing we think about when it comes to promoting our websites. Certainly, search engine optimization is important to most website campaigns. But, should we always take it as a given that SEO needs to be our top priority?
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Secure Your Own Mask First
If you’ve ever traveled on an airplane, you’ve heard the advice to “secure your own mask before attempting to help another passenger.” That’s a simple reminder we should take with ourselves more often.
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4 Reasons Content Scrapers Are Too Stupid to Worry About
Just a few mornings ago, I was contacted privately by a colleague on Google Plus. Knowing that I create a lot of content, books and articles, he wanted to get my opinion on an unfortunate situation. Namely, that he’d caught a competitor “borrowing” content from his site… and by borrowing, I mean lifting it word-for-word (try the Copyscape Checker).
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Turning Pay per Click into Clicks that Pay
Recently, I talked about the hidden costs of PPC management and the companies that deploy a managed/commissioned approach to them. The art of attracting paid search traffic is a huge topic, though, and there is another side to the coin. Use AdWords intelligently, and you can discover a useful tool for bringing valuable visitors to your website.
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What You Should Know Before Outsourcing PPC Management
If you are like most marketers we meet, the idea of managing pay-per-click (PPC) campaigns on top of your marketing duties might seem a bit overwhelming. So you'll be forgiven if you choose to delegate the task to an PPC/SEO firm. And, you probably have plenty of other things to do, right? (Not to mention the fact you may not feel confident that you can get the same kind of results a professional would.)
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Dial In Your Marketing Personas
To make the most of your marketing efforts for 2016, you'll want to focus your efforts on your very best prospects – the ones who are most likely to do business with you soon, and keep buying from you well into the future. Gain insights into what your prospects are looking for with this free tool from the people at KAYAK.
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Blogging, Engagement, and Editorial Calendar Strategy
Your blog is the centrepiece of a well constructed content and lead-generation strategy. But making the most of yours involves more than dashing off the occasional article and posting it online. True content marketing success requires focus, consistency, and an eye towards what’s really important for your audience.
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Yup, You're Stressing Your Clients Out
Somewhere around a decade ago, I was enjoying one of my regular coffee chats with my elderly uncle Wally. He's an exceptional fine artist who has spent 70-plus years painting some of the most incredibly detailed wilderness scenes you'll ever encounter. We generally talked about family, art, business, and people as well.
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Is Marketing Magical or Simply Sensational?
For all the ways that digital media has changed the marketing world in the past few decades, it has done very little to alter the way that designers, agencies, and marketing firms themselves actually work. With a handful of notable exceptions, most still follow an old-world approach that was prevalent in the ’40s and ’50s… and probably even earlier than that.
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