Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.
keep it simple to earn trust

Why keep it simple, smarty?
At Kayak, we believe that trust sells. And, that transparency, clarity, and affinity remove barriers to trust. I also believe that keeping it simple, smarty, creates fertile grounds for trust-building.
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working collaboratively results in bigger gains, faster

Are you missing out on the most critical digital agency deliverable?
Ask the average business leader what they want from their web partner and they may tell you it’s a killer website. Okay, so you know making it pretty isn't enough... they might also mention prompt service, transparent billing, or consistent lead generation results. These are all good answers of course, but I think a lot of people miss the biggest point of all.
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10 Proven Ways to Beat Back Writer’s Block

10 Proven Ways to Beat Back Writer’s Block
You've probably noticed that I'm a huge proponent of content marketing. I don’t just recommend posting articles for the sake of SEO, but more so as a way to start conversations and share knowledge. Most people I meet love this… right up until the moment they sit down and start typing. It’s at this point they realize their minds have gone blank and they don’t know where to start.
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Marketers Should Borrow This Key Technique from Medical Research
About a decade back, I worked with a gastroenterologist who was turning heads in medical research. I had the good fortune of traveling with this man through Europe putting together the presentations he gave to peer researchers.
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What You Need to Know about Links, Citations, and Mentions
As you undoubtedly know by now, it’s a good thing to have your business or website being discussed in the right circles. Links between a High-rise Window Washing business and a Truffles Kiosk aren’t likely to be relevant.
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The Best Web Metric of them All
Every time I see articles that focus on designing for new apps (like Gutenberg, WordPress' next-gen editor), the latest design trends (like flat design), or visuals that are supposedly “outside the box” (meaning non-standardized) I have to roll my eyes just a little bit.
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hubspot cookie alert setup

How to set up a Cookie Policy Alert in HubSpot
By now you've heard about GDPR, the European Union's General Data Processing Rules. If not, you should check out this information (HubSpot's interpretation).
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Growing your business online is like farming. Yes. You read that right.
Spring is just around the corner. (Please let it be around the corner!!) I’ve already planted some seeds for my garden. It’s exciting seeing those seeds sprout.
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Have You Noticed a Change in Google Image Search?
Recently, a few of our more astute connections have noticed something interesting: in many cases, clicking on an image within a Google image search no longer takes you straight to the image or allows you to download it.
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Why So Many SEOs are Chasing Their Tails
Regular readers and long time Kayak clients will know we are fans of HubSpot. We like the tools they create for marketers. We are an official partner even, and so it’s no surprise that a lot of the companies we work with end up utilizing their platform.
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Is your Secret Fishing Hole Digital?
Technology changes constantly, but people have been people for millennia. From keeping the lid on a fishing hole to not sharing killer good content, human behaviour can be pretty predictable online or off.
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Maximize Your Blog's Impact: Exploring List and Grid View Layouts
In the digital marketing field, blogging holds a pivotal role. It not only boosts your lead generation and search ranking efforts but also serves as a platform for your voice, a gateway to your community, and a facilitator of communication with the world.
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The 2 Harshest Truths about Data-Driven Websites
Here at Kayak, we are big believers in the value of content creation and advanced CMS’s like HubSpot. We talk about them enthusiastically, and share the results we see from our own campaigns as well as the ones we deploy for our clients.
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Craft Killer Copy Every Time
Most of us dream of writing a novel at some time or another. Who wouldn’t love the thought of sipping a latte, crafting a few words in a chapter of their novel, telling stories, and soaking up a healthy combination of royalty checks and public praise for the effort?
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11 Tips for Pairing Images with Blog Posts
Most business owners and a few of us online marketers as well – who are concerned about search engine optimization and inbound lead generation – will obsess over the titles, keywords, and internal links used in their blog posts. And yet, many never stop to think about a critical conversion element that immediately draws attention and sets the mood: the image that accompanies the post itself.
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