Kayak Websites | Content Marketing (3)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.
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11 Tips for Pairing Images with Blog Posts
Most business owners and a few of us online marketers as well – who are concerned about search engine optimization and inbound lead generation – will obsess over the titles, keywords, and internal links used in their blog posts. And yet, many never stop to think about a critical conversion element that immediately draws attention and sets the mood: the image that accompanies the post itself.
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The Biggest Thing Content Marketers Forget about Sales and Conversions
If you are in the business of producing blog posts, videos, and social content to improve your bottom line, then you’re probably used to watching these key metrics: visits, conversions, and sales.
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Is it time to go off road with your social messaging?
Admit it. It’s so easy for your social media feed to descend into random tweets and personal gripes. It's one of the reasons my team and I advocate in favour of establishing an editorial calendar.
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The threat of a loss of net neutrality might actually be overblown.
Very recently, the future of net neutrality became a hot topic. The assumption in many circles is that the governing powers in Washington are doing away with the rules that prevent Internet service providers from giving preferential treatment to one internet entity or another.
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Should I Write or Accept Guest Blogs?
With all the "offers" to guest blog, one has to wonder... does guest blogging have any real value to a writer or a business these days? Does it lead to the good stuff, like generating new opportunities, or is it just a lot of work for questionable gain? Is there any SEO benefit – either in terms of creating backlinks or giving your valuable content to someone else to publish?
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Can You Teach an Old Dog New Inbound Tricks?
As my company has grown into a recognized lead generation firm throughout North America and beyond, I’ve noticed an interesting trend: there are a lot of established businesses who make the switch to inbound marketing but treat it like a New Year’s resolution.
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Let's Talk About Google's Elephant in the Room
It's no secret that marketers and search optimization pros can be a bit obsessed with Google’s zoo of algorithm updates.
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Should I Choose Wordpress or HubSpot for my Website?
It's one of the very first questions we get, especially from those looking at the monthly subscription fee for HubSpot Marketing software. They are often used to free or low-priced subscription options. Let's take a look at what each means.
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What is the Lightning Bolt Icon in Google Search?
You’ve probably noticed a small Lightning Bolt icon that’s been showing up all over the web. You see it in search results and social media posts as well, popping up on smartphones and tablets as a tiny-but-noticeable detail in the content you view.
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Does Social Posting Still Have a Pulse?
One of the ways I work to extend the reach of my content is to take popular pieces and share them with my network via LinkedIn Pulse. Many of those self-syndicated pieces have been so well-received, they’ve generated big views and many new leads.
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Aren't Social Ads Really Anti-Social?
Given that the Kayak marketing team puts so much faith in the power of social, people are sometimes surprised to find out we think of adverts in social media to be the online equivalent of a playing a country music song at a dance club.
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3 Steps to a Stronger Personal Brand
Recently, I earned my 35,000th social media follower. If you are one of the internet famous set, you might not be impressed those numbers. Although they are significant for me, it’s true that lots of influencers have much bigger networks than I do (and non-influencers have considerably fewer). But, if the size of my following doesn’t blow you away, the kind of engagement I get might.
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Secure Your Own Mask First
If you’ve ever traveled on an airplane, you’ve heard the advice to “secure your own mask before attempting to help another passenger.” That’s a simple reminder we should take with ourselves more often.
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4 Reasons Content Scrapers Are Too Stupid to Worry About
Just a few mornings ago, I was contacted privately by a colleague on Google Plus. Knowing that I create a lot of content, books and articles, he wanted to get my opinion on an unfortunate situation. Namely, that he’d caught a competitor “borrowing” content from his site… and by borrowing, I mean lifting it word-for-word (try the Copyscape Checker).
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Dial In Your Marketing Personas
To make the most of your marketing efforts for 2016, you'll want to focus your efforts on your very best prospects – the ones who are most likely to do business with you soon, and keep buying from you well into the future. Gain insights into what your prospects are looking for with this free tool from the people at KAYAK.
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