Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.
life hack cafe 1200x700 1

Yup, You're Stressing Your Clients Out
Somewhere around a decade ago, I was enjoying one of my regular coffee chats with my elderly uncle Wally. He's an exceptional fine artist who has spent 70-plus years painting some of the most incredibly detailed wilderness scenes you'll ever encounter. We generally talked about family, art, business, and people as well.
Read / Listen
where does blog content come from 1200x700

90% of All Blogs Aren’t Read. This is How You Join The Other 10%
Last week, Rand Fishkin of Moz released a study by BuzzSumo revealing the engagement data on 757k blog posts. Of those less than 10% actually received links and most received very few views. If you’ve received either, you are one of the lucky few, and it’s likely your content was pretty darn good.
Read / Listen
adsense is money down the toilet 1200x700

Are You Shortchanging Yourself One AdSense Click at a Time?
Recently, we had the chance to work with a new client who had a large, user-driven website containing over 8 million different pages. The content was unique and focused, and as a result the client was attracting thousands of visits from searchers every month. In order to monetize that traffic, they had installed Google’s AdSense tool, earning a few cents for each click generated through the ads (earning thousands of dollars per month).
Read / Listen
make the most out of ppc 1200x700

How to Make PPC Work for Your Company
Earlier this summer, I took one of the major printed directory companies (or what’s left of them) to task for ripping clients off via generic, expensive, and ineffective pay-per-click advertising. It's not that PPC doesn’t have any value, but it was the ineffective way in which it was sold and delivered and how costs are artifically inflated by those big companies.
Read / Listen
scare away prospects 1200x700

3 Easy and Proven Ways to Scare Away Your Prospects
Is your credibility as a marketer making it harder for you to keep up with the latest jokes and memes? Does it ever feel like too many people are responding to your offers, forcing you to process new sales and service clients when you’d rather be napping?
Read / Listen
are you credible 1200x700

5 Critical Criteria for Communicating Credibility
Most of us, as consumers, have reached a point of digital saturation. Information and offers are everywhere, but credible, trustworthy resources seem more scarce than ever. We’re past the point of being skeptical – we actively distrust those we don’t know or have very good reason to believe.
Read / Listen
are you paying attention 1200x700

Who Is Setting the Tone for Your Online Reputation?
Online reputation is a big subject that’s only getting bigger. We have already seen in the last few years that having lots of positive reviews and feedback around your business can encourage business… and that, conversely, even a single bad review can damage it (big time).
Read / Listen
seven keys to content gathering 1200x700

7 Tips For Gathering Content From Your Team
Often, the hardest part of launching a new website or getting a marketing plan off the ground involves getting content from different members of the team or organization. Having multiple perspectives and ideas is helpful, but it can also turn something that seems simple into a herding exercise.
Read / Listen
white black grey optimization 1200x700

White, Black, or Grey: Which Search Optimizer Are You?
Spend enough time learning about search optimization, and you’ll undoubtedly run into strong opinions about “white hat” versus “black hat” tactics. Marketers argue (often very privately) all the time about which work best, or are even ethical to use.
Read / Listen
business casual networking in 2015 1200x700

5 Reasons Why Business Leaders Need to Be Social
With graduation season upon us, the team at Kayak can look back on the past few years with a great deal of pride. We might not be donning robes, handing out diplomas, or giving commencement speeches, but we have trained a lot of business people in the practice of "being social" on social media.
Read / Listen
along for the ride content syndication 1200x700

Is Your Content Being Used For or Against You?
Could you be crowded out of search listings – and your readers’ attention – by your own content?
Read / Listen
all manner of distraction from social 1200x700

Can Social Be Seasonal?
In a perfect world, your social connections would be within arm’s reach of a smartphone, eagerly anticipating your next post or comment. And, anytime you wrote something brilliant or insightful, there would be multitudes of readers ready to jump in, comment, and add their own thoughts.
Read / Listen
discover your own way 1200x700

Who Made Up The Rules Around Social Engagement Anyway?
There is a lot of information and advice being thrown around when it comes to how marketers should handle social. That’s mostly a good thing, since we can all use more ideas and best practices about getting our messaging right.
Read / Listen
wolf in sheeps clothing 1200x700

Managing Your Own Social Engagement: It’s Not Just a Good Idea, It Might Be the Law
I’m relatively outspoken on a lot of different topics, and one of them is the need for business owners and marketers to handle their own social engagement. Doing so allows them to keep their finger on the pulse of their industry, along with customer discussions and concerns and insights they just couldn't find 'not' being there.
Read / Listen
best tool for the job 1200x700

Don't Shortcut Your Knowledge Investment: Think Solutions Before Tools
Fill in the blank: “If I were just able to use a ______________ tool, my problems would be solved in an instant.”
Read / Listen
All posts