Kayak Websites | Content Marketing (5)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.
best tool for the job 1200x700

Don't Shortcut Your Knowledge Investment: Think Solutions Before Tools
Fill in the blank: “If I were just able to use a ______________ tool, my problems would be solved in an instant.”
Read / Listen
you are out of here rejection 1200x700

Why My Contact Form Is Not The Best Place to Pitch Me
Here at Kayak, we have a pretty open stance about ethics when it comes to sales and marketing – we prefer an inbound, attraction-based approach where prospects seek us out based on our being helpful and valued. We’re simply not in the habit of thrusting ourselves into the faces of prospects.
Read / Listen
social effects on semantic search 1200x700

Does Social Engagement Affect Search Results?
Is the most valuable part of your content, the discussion it generates? Can social comments add more authority and semantic search value than many marketers truly appreciate? These were among the questions on my mind when I sought advice from a handful of connections in GPlus (who just happen to also represent some of the top minds in Semantic Search).
Read / Listen
50k views 1200x700

50k Views and 2k Shares From One LinkedIn Pulse Article?
Wouldn’t it be nice if every article was the source of tens of thousands of views, thousands of social shares, and a long list of engaging comments? What a wonderful bit of exposure that would be! Could it happen for you? It happened for me, and I think I know why.
Read / Listen
creativity infographics adobe 1200x700

3 Easy Ways to Foster Creativity in Your Company
Creativity is a popular subject in the business world, and a crucial element to any online marketing campaign. It’s also notoriously difficult to define and identify. So it was very interesting to those of us in the content creation world when Adobe – the leader in creativity-enhancing software – released a study on the way it works in organizations around the globe.
Read / Listen
social marketers 1200x700

Why Showing Beats Telling in Social Media
Recently, I shared a strikingly simple but elegant concept I picked up from Social Shake-Up in Atlanta, Human-to-Human or (H2H) communication from Bryan Kramer. Today, I’d like to give you another that really stuck out in my mind: showing beats telling.
Read / Listen
speak h2h 1200x700

Speak Human to Human in Social Media
Sometimes, you come across a marketing concept so simple and effective you wonder why everyone didn’t think of it ages and ages ago. I know I’m certainly not the only person who’s gotten that impression from Bryan Kramer, who spoke at Social Shake-Up in Atlanta.
Read / Listen
willingness to collaborate 1200x700

Is This What the Collaborative Economy Looks Like?
The Collaborative Economy – a keynote at Social Shake-Up with Jeremiah Owyang – left an unexpected impression on me that’s had me thinking for weeks.
Read / Listen
big words small headaches 1200x700 1

Are Your Big Words Causing Small Headaches?
How often do you think about the reading level of the men and women who read your web pages, blog posts, and downloadable offers?
Read / Listen
where does the offer fit 1200x700

Fitting Premium Content Offers into Your Sales Funnel
The idea behind sales funnels has been with us for quite a while, and there isn't any big mystery about the way they're supposed to work: You create offers (like downloadable content) to get prospects interested, and then present successive offers and communications to engage them further.
Read / Listen
blogging for branding 1200x700

5 Things You Should Know About Guest Blogging Today
Guest blogging – on the right blogs – can be a powerful way to reach a new audience, gain new readers, and network within your market or industry.
Read / Listen
kindle book strategy 1200x700

5 Things to Love About the $3 Kindle Book Strategy
In the few years since Amazon first rolled out its Kindle publishing program, the book industry has been spinning on its head. Suddenly, it became convenient and affordable for writers to share their works, whether they were industry specialists (like me), first-time novelists, or even established writers and publishers. Think of these as your ultimate premium content offer.
Read / Listen
twitter social listening 1200x700

5 Social Listening Hacks for Twitter
The power of Twitter is that, as a platform, there is so much to be found - new connections, weird facts, and business opportunities abound. It's important to know what to listen to.
Read / Listen
website purpose wins 1200x700

Is Your Business Website Up to Code with Google?
Although many in the SEO and online marketing industry like to speak about Google's algorithm as if it were an ancient secret buried beneath a mythical tomb, secrets known only to a chosen few who spend their days meditating in silence, the reality is actually a lot more mundane. Even if we don't know exactly what Google wants from a website, we've had a pretty good idea for several years about what our visitors want.
Read / Listen
influencers have influencers 1200x700

Turn Prospects into Influencers and Advocates
Quality marketing content turns readers into prospects and prospects into leads. Sometimes, those leads aren't the people making a direct buying decision.
Read / Listen
All posts