Kayak Websites | Content Marketing (6)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.
can you really rise up by sinking down to 2nd tier content 1200x700

47k Views + 244 Comments = what exactly?
A realm of endless possibilities, content marketing is a fascinating and rewarding field. The unpredictability of the feedback generated from a piece of content is a testament to its dynamic nature. Recently, I've had two experiences that led me to a profound realization about the true impact of content in the digital marketing world.
Read / Listen
are you attracting prospects or just looking for attention 1200x700

Are You Attracting Prospects or Just Looking for Attention?
Recently, I've taken a few of my social connections out to the virtual woodshed for posting (or from my perspective, over-posting) what I consider near meaningless or empty, low value content. Grumpy cats, goats, lions, famous quotes and other people's pictures, to name just a few: do they have any real significance beyond some very brief entertainment value?
Read / Listen
clickbait vs curiosity 1200x700

Clickbait vs Curiosity
So You Wore Out Your Audience With Headline Trends… You Won't BELIEVE What Happens Next!
Read / Listen
12 tips for writing better blog titles with fuzzy bunny 1200x700

12 Tips For Writing Better Blog Titles with Fuzzy Bunny
They say you can’t judge a book by its cover, but you certainly can decide whether or not to read a piece of content by the way its title is written – often in a second or two.
Read / Listen
3 blog comment toos that can put an end silent treatment 1200x700

3 Blog Comment Tools That Can Put an End to the Silent Treatment
If you're like me, when it comes to your readers, you never want them to feel there's a barrier to communication.
Read / Listen
is there an online marketing secret sauce 1200x700

Is There an Online Marketing Secret Sauce?
Since our launch in 2011, we've been able to overtake an impressive list of established digital agencies and SEOs on Google's rankings, and helped the vast majority of our clients to dramatically increase the numbers of leads they're generating through their own sites as well.
Read / Listen
randymilanovic 1200x700

Beating Both the Economic Downturn and Stage IV Cancer
Sanctuary Networking Community Interview of Randy Milanovic by Mark Vang
Read / Listen
another smart use for marketing personas 1200x700

Another Smart Use For Marketing Personas
We have shared a lot of advice lately about marketing personas, and specifically how we use them to get to know more about our best customers, and how the insights we gain from them affect online marketing messages.
Read / Listen
how personal are your marketing personas 1200x700

How Personal are Your Marketing Personas?
In some of our previous posts (not to mention our highly recommended e-books, now available on Amazon), we've gone into a bit of detail describing our process for creating marketing personas – profiles of our best potential customers that allow us to communicate with them in a way that speaks to them.
Read / Listen
why spending big on web design can be a bad idea 1200x700

Why Spending Big on Web Design Can Be a Bad Idea
Recently, we found ourselves on a conference call with a prospective new client that took on a slightly strange (but sadly not entirely unusual) direction – the client wanted to spend quite a bit of money on a website redesign, and we did our very best to talk them out of it.
Read / Listen
5 Things You Could Have Learned About Marketing From Breaking Bad

5 Things You Could Have Learned About Marketing From Breaking Bad
Over the life of the series, Breaking Bad has been big on drama, action, and suspense. One thing it hasn't had, however, is a lot in the way of practical business lessons – at least for the majority of us who don't spend our time running illegal black markets out in the desert.
Read / Listen
12 powerful guest blogging tips 1200x700

12 Powerful Guest Blogging Tips
Guest blogging should be a staple of any online marketing plan, since it allows you to instantly attract new readers and build credibility for your ideas.
Read / Listen
psst here are 3 of 21 new rules of content marketing for findability 1200x700

3 of 21 New Rules of Content Marketing for Findability
...from my book, Findability: Why Search Engine Optimization is Dying.
Read / Listen
can you give value by sharing 1200x700

Can You Give Value By Sharing?
At Kayak, we constantly emphasize to our clients that they need to be leaders in producing online content and expressing new ideas within their market or industry.
Read / Listen
four things to remember when you sell a complex product or service 1200x700

Four Things to Remember When You Sell a Complex Product or Service
Here at Kayak, we work with all kinds of businesses, and not all of them have an easy time explaining what they do for customers.
Read / Listen
All posts