Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.
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4 Simple Questions for Managing Change in your Office
As the principle of a web-based marketing company, I’m no stranger to the concept of change. My industry is driven and defined by new ideas, to the point that my colleagues and I are reinventing ourselves on a continual basis.
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Is Your Conversion Ratio Accurate or Just a Bold Faced Lie?
How many blog subscribers do you have? What kind of conversion ratios are you achieving? How much money did you make from that offer?
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Can Marketers Fool You Into Thinking You Haven't Been Fooled?
Stop and think for a moment about how often you’ve seen something advertised on TV, or the Internet, and thought to yourself: “who would be stupid enough to buy that?”
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How Do You Avoid Self-Serving Bias in Your Business & Marketing Efforts?
Think back to the last great thing that happened in your business. Remember all the good work you put into making it happen, and smart decisions you made that led to the triumph.
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Is your Website Underemployed?
Your website isn’t just a marketing item – it’s a potential hub of information, relationship-building, and sales activity. It’s also the most visible component of your marketing plan. Do you get the sense it's under performing? Let's check on a few of the most common and telltale signs...
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Why Does Consensus Often Lead to False Positives?
One of the interesting things I've learned studying behaviour and unconscious bias in marketing is that most people tend to think of themselves as being average when it suits them, but extraordinary when it helps their self-esteem. And, because all of this happens on a subconscious level, we do it without even realizing it.
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My Egocentric Bias is Bigger Than Your Egocentric Bias
At some point or another, someone in your life – like a parent or spouse – probably reminded you that you aren’t indeed the centre of the universe. That’s something we all come to learn eventually, even if we don’t necessarily like it.
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Which of the 9 Whys Motivates You Most and Do They Really Matter?
No doubt you've heard of Simon Sinek's Start With Why TedX talks or his books, but did you know that the origins of The 9 Whys are the work of Dr. Gary Sanchez of the Why Institute? In the slim chance you haven't heard of either speaker, it's a construct of 9 motivations that most people identify with as their primary 'purpose' in life.
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Are You Getting Stuck on Sticker Prices?
Financial icon Warren Buffett (WIKI) likes to remind investors that the price of something is what you pay for it, while the value is what you get in return. That’s why it’s easy for something cheap to be more expensive in the long run. In fact, prioritizing short-term budgets almost always comes back to haunt you.
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Best Practices for Replying to Negative Google Reviews
Negative reviews can be extremely tricky, especially during this time of the year.
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What's the Difference Between Buyer Personas and Demographics?
As our clients and blog readers will know, Kayak's team members are big proponents of applying buyer personas to marketing goals in order to understand the various audiences on the receiving end of lead generation efforts.
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The Website ReDesign Crash Diet Phenomenon
Several times a week, I field calls from potential clients that are looking for a new website, a new content management system, or help with a new tool they've purchased that will help them to finally succeed online.
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Are You Ready for Environmentally Friendly Web Design?
When it comes the environment, some industries get all the attention. Automakers, energy companies, and chemical manufacturers come to mind. But, we’ve been thinking about starting a new trend in our own line of work. We think it’s time the world opted for environmentally-friendly website design for a change.
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Use The 3 Buckets Strategy To Convert Leads
Being successful with inbound lead generation is a wonderful thing. Every time you open up your inbox, there are new sales opportunities waiting for you.
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Guard Your WordPress Site in 4 Steps
WordPress is an amazing platform. Since its launch twelve years ago, it has grown to power over 25% of the ten million most popular websites – an impressive achievement by any measure. (The next most popular content management system is Joomla, with just 2.8% market share.)
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