Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.
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4 Reasons Content Scrapers Are Too Stupid to Worry About
Just a few mornings ago, I was contacted privately by a colleague on Google Plus. Knowing that I create a lot of content, books and articles, he wanted to get my opinion on an unfortunate situation. Namely, that he’d caught a competitor “borrowing” content from his site… and by borrowing, I mean lifting it word-for-word (try the Copyscape Checker).
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Are You Shortchanging Yourself One AdSense Click at a Time?
Recently, we had the chance to work with a new client who had a large, user-driven website containing over 8 million different pages. The content was unique and focused, and as a result the client was attracting thousands of visits from searchers every month. In order to monetize that traffic, they had installed Google’s AdSense tool, earning a few cents for each click generated through the ads (earning thousands of dollars per month).
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How to Make PPC Work for Your Company
Earlier this summer, I took one of the major printed directory companies (or what’s left of them) to task for ripping clients off via generic, expensive, and ineffective pay-per-click advertising. It's not that PPC doesn’t have any value, but it was the ineffective way in which it was sold and delivered and how costs are artifically inflated by those big companies.
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Vanity Metrics and Social Proof. What Does it All Mean?
In June, I found myself meeting new people at the #SocialShakeUp social media marketing conference in Atlanta. Rather than collect business cards at events, I have a habit of pulling up my mobile and adding people to a twitter list made for the event. Before long, one individual in particular caught my attention, for he had more than 300 thousand Twitter followers. Which of course, quickly became a topic of discussion.
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Who Is Setting the Tone for Your Online Reputation?
Online reputation is a big subject that’s only getting bigger. We have already seen in the last few years that having lots of positive reviews and feedback around your business can encourage business… and that, conversely, even a single bad review can damage it (big time).
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Plan Run Evaluate Improve Your Marketing Efforts
If part of your job involves helping your company to find new customers, especially over the Internet, then there’s a good chance you’ve been hearing a bit of chatter about agile marketing or agile web development.
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5 Reasons Why Business Leaders Need to Be Social
With graduation season upon us, the team at Kayak can look back on the past few years with a great deal of pride. We might not be donning robes, handing out diplomas, or giving commencement speeches, but we have trained a lot of business people in the practice of "being social" on social media.
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Why The Customer is Not Always Right
I don’t know if whomever came up with the expression, “the customer is always right”, is more deserving of our scorn or pity. This misguided soul must have had a challenging time running their business, catering to every client's wish and whim.
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Is User Generated Content a Shot at Fame, Fortune, and Marketing Glory?
Hardly a week goes by when I don't come across some kind of request from a company or organization asking for speculative work submissions (also known as "spec" creative, co-creation, or user-generated content).
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Don't Shortcut Your Knowledge Investment: Think Solutions Before Tools
Fill in the blank: “If I were just able to use a ______________ tool, my problems would be solved in an instant.”
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Why My Contact Form Is Not The Best Place to Pitch Me
Here at Kayak, we have a pretty open stance about ethics when it comes to sales and marketing – we prefer an inbound, attraction-based approach where prospects seek us out based on our being helpful and valued. We’re simply not in the habit of thrusting ourselves into the faces of prospects.
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Slave-Free Since Always: No Unpaid Marketing Interns
One thing you’ll notice if you stop in to see us at Kayak, is that our team is quiet eclectic. From young people to industry vets, we run the gamut. What you won't see though, are unpaid marketing interns.
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Are You Outsourcing The Social Aspects of Your New Business Efforts?
One of the more common sentiments shared at Social Shake-Up in Atlanta – and a personal cause of mine – was the advice not to outsource your social media and customer relations communications to a third party.
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Is This What the Collaborative Economy Looks Like?
The Collaborative Economy – a keynote at Social Shake-Up with Jeremiah Owyang – left an unexpected impression on me that’s had me thinking for weeks.
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Is Your Business Website Collecting Dust?
When you use your own website every day, it can be hard to notice anything wrong with it. It looks just the way you wanted it to and nothing seems out of place, so why would you need to make any changes?
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