Kayak Websites | Digital Strategy (7)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.
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Turn Prospects into Influencers and Advocates
Quality marketing content turns readers into prospects and prospects into leads. Sometimes, those leads aren't the people making a direct buying decision.
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Are You Attracting Prospects or Just Looking for Attention?
Recently, I've taken a few of my social connections out to the virtual woodshed for posting (or from my perspective, over-posting) what I consider near meaningless or empty, low value content. Grumpy cats, goats, lions, famous quotes and other people's pictures, to name just a few: do they have any real significance beyond some very brief entertainment value?
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Doing the Right Thing in the Digital Age
An interesting thing happens when technology allows for entirely new industries to be born. Innovation and creativity often work together in new and exciting ways, while at the same time accepted practices and philosophies are replicated or transferred from older business models.
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7 Ways to Destroy Your Business Website
It can be tough for marketers to balance the need for doing with the necessity of thinking and planning, which is why so many companies have great strategies that they never really get around to executing.
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6 Tips for Migrating Your Business Website to a New Design
In the last few months, we've shared some of our thoughts around the process of moving websites from one domain to another, and even when to start over altogether.
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4 Do's and Don'ts of Website Navigation Structures
The navigation structure of a website is pretty easy to overlook. After all, most people are going to be able to get from one page to another pretty quickly, right?
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Can Brand New Websites Rank Well on Google?
Not long ago, I wrote an article that suggested, in some very rare cases, that businesses might be better off throwing away an existing web site and moving their focus to a brand-new domain.
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Is There an Online Marketing Secret Sauce?
Since our launch in 2011, we've been able to overtake an impressive list of established digital agencies and SEOs on Google's rankings, and helped the vast majority of our clients to dramatically increase the numbers of leads they're generating through their own sites as well.
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Attract Your Prospects With Better Lures
Inbound lead generation campaigns look a lot like fishing trips: build a great website (find a stream), attract traffic (cast your lure), get visitors to sign up for offers (set your hook), and then cultivate the relationship (reel time). It's a format that has worked for thousands of companies, including our own online marketing clients.
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Why Marketing Personas Need to Change Over Time
If you are familiar with our blog, or our approach to online marketing, then you already know why we attach so much importance to marketing personas.
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The Awards Speech I Would Have Given...
As you might know, Kayak was recently nominated as a finalist for two small business awards by the Calgary Chamber of Commerce. Ultimately, we weren't chosen for either, but the experience did give me a bit of time to reflect on just how far our little company has come, what the success we have had really means, and what lessons I could share with the world about it.
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Why Spending Big on Web Design Can Be a Bad Idea
Recently, we found ourselves on a conference call with a prospective new client that took on a slightly strange (but sadly not entirely unusual) direction – the client wanted to spend quite a bit of money on a website redesign, and we did our very best to talk them out of it.
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Why We Appreciate Calgary Small Businesses
As you might've heard or read in our blog, Kayak Online Marketing was recently named a finalist for a prestigious Calgary "breakout business" award, given to the small company making the biggest impact in its respective industry or market.
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The "When" and "How" of Pay-Per-Click Advertising
Regular Kayak clients and readers might already know that we aren't big fans of pay-per-click advertising, at least not as a long-term strategy for building traffic and generating sales opportunities.
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7 Ways to Accidentally De-Value Internal Links
Most business people realize by now that search optimization (and by extension, a big degree of success or failure in Internet marketing as a whole) comes down to having strong content and a good link profile.
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